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Should Google be worried?

Should Google be worried?

28th May 2019

Category: Advertising, FMCG
Tags: Advertising, CPG, FMCG

With the launch of their 5260 event in NYC, Walmart announced their strategy to claw back marketing spend from Google with sponsored and display ads for CPG giants such as Unilever.

The “core differentiator” for the retailing giant is that it can leverage first-party data, not only from online transactions but also from in-store where purchases of everyday consumables are more likely to occur http://bit.ly/2Jzeqq7