The failure of Toys R Us in 2018 was assumed to be symptomatic of the dying high street and yet it’s rebirth may be far more indicative. With the opening of two mall based ‘experience centres,’ the Toys R Us rebirth points to a possible future – ‘Retail As A Service’ The smaller experiential format [...]
  The idea of product personalisation (Not the 'Stick some initials on it' kind) has been around a while. 20 years ago I had a pair of Levis made to my exact body measurements. I stepped into a body scanner wearing a weird leotard thing, got scanned, made some selections, (Bootcut was in back then) [...]

June 11, 2019

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by: Jane

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Tags: Ford, Loyalty Apps

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Categories: Marketing Technology

From food to cars, all manufacturers struggle to connect directly with their customer base and a loyalty app is the classic solution. Ford has followed the same well trodden path with the recent launch of it's FordPass app. The app provides a number of benefits; a virtual handbook for your car, service bookings, traffic updates, [...]

June 7, 2019

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by: Jane

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Tags: AI, anti racism, anti semitism

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Categories: Awareness campaigns

A brilliant and moving campaign by Publicis Conseil for French organization LICRA uses AI to identify racist and antisemitic social posts and then connect them to propaganda posters from the past. The results are a powerful reminder of where such vicious "banter" leads and a compelling campaign message, urging people to sign the online petition. [...]

May 30, 2019

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by: Jane

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Tags: Email Best Practices

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Categories: Email Marketing

Having worked on email for more years than I want to admit, it really does make my toes curl when I see a truly bad example. This morning I received a corker, breaking so many rules I just had to write about it. Attached is a screenshot of the offending article and here's just a [...]

May 28, 2019

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by: Jane

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Tags: Advertising, CPG, FMCG

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Categories: Advertising, FMCG

With the launch of their 5260 event in NYC, Walmart announced their strategy to claw back marketing spend from Google with sponsored and display ads for CPG giants such as Unilever. The "core differentiator" for the retailing giant is that it can leverage first-party data, not only from online transactions but also from in-store where [...]

May 23, 2019

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by: Jane

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Tags: Experiential, Pinterest

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Categories: Marketing Technology, Retail Trends

In an interesting experiment with experiential marketing, Macy's is seeking to engage with consumers via Pop-Up stations at key summer hangouts including Central Park, Brooklyn Heights Promenade and the Santa Monica Pier. The Pop-Up points feature Pinterest Pincodes that consumers scan with their phones. They're, then directed to a board with outfits curated for that [...]

May 17, 2019

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by: Jane

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Categories: Marketing Technology

According to David Elkins, Senior Director of Display Advertising, at TripAdvisor, the benefits of UGC include:  “Highly Trusted Online Content, Stronger Brand Affinity & Engagement, Earned Media Opportunity, Incremental SEO Value, Research & Learning Opportunities, and  Cost-Efficient & Effective Creative. Leveraging UGC content in the marketing mix offers brands an opportunity to organically connect with [...]