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“Memorability, Authenticity & Engagement” – why choose UGC over Influencer Marketing

According to David Elkins, Senior Director of Display Advertising, at TripAdvisor, the benefits of UGC include:  “Highly Trusted Online Content, Stronger Brand Affinity & Engagement, Earned Media Opportunity, Incremental SEO Value, Research & Learning Opportunities, and  Cost-Efficient & Effective Creative. Leveraging UGC content in the marketing mix offers brands an opportunity to organically connect with […]

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CRM Trends Session at the DCA Summit

Really pleased to announce that I will be speaking at the annual DCA Summit on the 13th June (Twickenham Stadium). Talking about the latest trends in CRM, CX and Loyalty, I’ll share examples of what market leaders are doing to stay ahead plus strategies that marketers can employ now to up their game. Following the […]

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Facebook’s plans for blockchain emerge

Facebook looks set to launch a cryptocurrency-based payments system according to leaks published in the Wall Street Journal earlier this month. The move would in effect establish it as a simplified international currency exchange, pitting it directly against the likes of Visa and Mastercard. https://on.wsj.com/2VBOAIs

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PepsiCo increases cost efficiency with Blockchain

As the hype settles, the Ad industry is looking to blockchain to resolve issues around ad buying and transparency. Using smart contracts, PepsiCo in conjunction with agency Mindshare, ran a campaign that reconciled ad impression data in near realtime resulting in significant cost reduction. However, the slow processing speed of standard blockchain protocol still poses […]

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‘Smile To Pay’

Chinese visitors can now use Alipay’s self-service facial recognition point of sale (POS) system known as Dragonfly to pay for goods at the duty-free shops in the Hong Kong International Airport. Twelve iPad-sized Dragonfly POS machines have been deployed at the airport. This is the first time Alipay has introduced the face-scanning device outside of […]

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Our 2019 CRM Maturity Survey is Now Live!

Our 2019 CRM Maturity Survey is live! You’ll get early access to the full results by taking the survey here Find out how you stack up against your peers when it comes to handling customer data, targeting and segmentation, campaigns, rewards and multichannel orchestration. Click here to see where your organisation stands:http://wr.digital/crmfitness/

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Virtual Assistant driven sales to be worth $112B

Juniper Research predicts hyper growth in the use of AI driven chatbots over the coming years with market value reaching $112 billion by 2023. Current growth is being powered by voice based virtual assistants such as Alexa, however chatbots are predicted to be a central part of guided selling in retail and has already been […]

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The Fashion Resale Market is Getting Hotter

With influencers literally selling the clothes off their back via social media, the fashion resale market is a boom industry far removed from high street charity shops or even quirky stalls peddling vintage gear. The fashion resale industry overall has grown 21 times faster than the average rate for retail over the past three years […]

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Mobile, the key to connecting offline and online customers

A survey of US retail shoppers by RetailMeNot shows that 85% use a phone to assist them in making purchasing decisions in-store. Interestingly 69% of in-store shoppers would prefer to check a product review on their phone instead of asking a store associate http://bit.ly/2WqDrGD

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Six Steps to Successful Sourcing of CRM Software

By Jane Dixon, MD, WRD Ltd According to Gartner, spending on software as a service will reach approximately $42 billion in 2019, 75% of which will be spent on customer relationship management (CRM) software. The key drivers behind this phenomenal investment are digital transformation (DX) projects necessitated by the swiftly changing retail environment. When you […]

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