Archive for the
‘Marketing Technology’ Category

June 20, 2018

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by: Jane

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Tags: CMO, CRM, Marketing Technology

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Categories: Marketing Technology

Six Steps to Successful Sourcing of CRM Software According to Gartner, spending on software as a service will reach approximately $42 billion in 2019, 75% of which will be spent on customer relationship management (CRM) software. The key drivers behind this phenomenal investment are digital transformation (DX) projects necessitated by the swiftly changing retail environment. [...]