Archive for the
‘Marketing Technology’ Category

June 11, 2019

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by: Jane

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Tags: Ford, Loyalty Apps

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Categories: Marketing Technology

From food to cars, all manufacturers struggle to connect directly with their customer base and a loyalty app is the classic solution. Ford has followed the same well trodden path with the recent launch of it's FordPass app. The app provides a number of benefits; a virtual handbook for your car, service bookings, traffic updates, [...]

May 23, 2019

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by: Jane

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Tags: Experiential, Pinterest

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Categories: Marketing Technology, Retail Trends

In an interesting experiment with experiential marketing, Macy's is seeking to engage with consumers via Pop-Up stations at key summer hangouts including Central Park, Brooklyn Heights Promenade and the Santa Monica Pier. The Pop-Up points feature Pinterest Pincodes that consumers scan with their phones. They're, then directed to a board with outfits curated for that [...]

May 17, 2019

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by: Jane

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Categories: Marketing Technology

According to David Elkins, Senior Director of Display Advertising, at TripAdvisor, the benefits of UGC include:  “Highly Trusted Online Content, Stronger Brand Affinity & Engagement, Earned Media Opportunity, Incremental SEO Value, Research & Learning Opportunities, and  Cost-Efficient & Effective Creative. Leveraging UGC content in the marketing mix offers brands an opportunity to organically connect with [...]

May 14, 2019

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by: Jane

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Tags: ad agencies, Blockchain

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Categories: Marketing Technology

  As the hype settles, the Ad industry is looking to blockchain to resolve issues around ad buying and transparency. Using smart contracts, PepsiCo in conjunction with agency Mindshare, ran a campaign that reconciled ad impression data in near realtime resulting in significant cost reduction. However, the slow processing speed of standard blockchain protocol still [...]

May 13, 2019

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by: Jane

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Tags: facial recognition, frictionless commerce

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Categories: Marketing Technology

Chinese visitors can now use Alipay’s self-service facial recognition point of sale (POS) system known as Dragonfly to pay for goods at the duty-free shops in the Hong Kong International Airport. Twelve iPad-sized Dragonfly POS machines have been deployed at the airport. This is the first time Alipay has introduced the face-scanning device outside of [...]