Archive for the
‘Retail Trends’ Category

July 16, 2019

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by: Jane

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Categories: Back to school, Retail Trends

  As a lifelong consultant I understand the value of a shareable study and a quoteable metric, but sometimes you look at a piece of work and think 'Really? that wasn't already blindingly obvious to you?' Let me give you the context; it's coming to the end of school season and that familiar dread sets [...]

May 23, 2019

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by: Jane

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Tags: Experiential, Pinterest

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Categories: Marketing Technology, Retail Trends

In an interesting experiment with experiential marketing, Macy's is seeking to engage with consumers via Pop-Up stations at key summer hangouts including Central Park, Brooklyn Heights Promenade and the Santa Monica Pier. The Pop-Up points feature Pinterest Pincodes that consumers scan with their phones. They're, then directed to a board with outfits curated for that [...]