Macy’s takes Pinterest outside
In an interesting experiment with experiential marketing, Macy’s is seeking to engage with consumers via Pop-Up stations at key summer hangouts including Central Park, Brooklyn Heights Promenade and the Santa Monica Pier. The Pop-Up points feature Pinterest Pincodes that consumers scan with their phones. They’re, then directed to a board with outfits curated for that location and links to shoppable pages where users can purchase the featured items.
The focus on experiential and digital comes as Macy’s struggles with physical retail and Pinterest moves to become a shoppable channel. http://bit.ly/2YGC8Ej