As part of the Festival Of Enterprise ‘Bounce Back’ webinar series, Jane Dixon shares her 10 point plan for restructuring customer engagement post Covid.
Presentation highlights include:
- RFM is Dead – new approaches for data driven marketing
- Long Live Engagement – engaging customers in lock-down
- Listen In – deepening your customer knowledge
- Influencer Marketing – on a small budget
- Visual Marketing – using social proof across the customer lifecycle
- New Customer Service Channels – Messenger apps to make queues engaging
- Contactless Commerce – re-engineering the in-store experience & new uses for QR codes
- Augmented Customer Experience – practical applications for AR & VR
- Voice Services – incorporating them into your marketing strategy
- Traditional Loyalty Schemes – do they still have a role?
