The WRD Blog

A brilliant and moving campaign by Publicis Conseil for French organization LICRA uses AI to identify racist and antisemitic social posts and then connect them to propaganda posters from the past. The results are a powerful reminder of where such vicious "banter" leads and a compelling campaign message, urging people to sign the online petition. [...]
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Having worked on email for more years than I want to admit, it really does make my toes curl when I see a truly bad example. This morning I received a corker, breaking so many rules I just had to write about it. Attached is a screenshot of the offending article and here's just a [...]
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I can attest to the efficacy of Mammut products. The last time I wore one I was sat in a sailing dinghy in driving rain with my daughter, she insisted on finishing a race despite an ever escalating storm and the jacket admirably withstood the conditions. However, Mammut aren't complacent, they're not relying on the [...]
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With the launch of their 5260 event in NYC, Walmart announced their strategy to claw back marketing spend from Google with sponsored and display ads for CPG giants such as Unilever. The "core differentiator" for the retailing giant is that it can leverage first-party data, not only from online transactions but also from in-store where [...]
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In an interesting experiment with experiential marketing, Macy's is seeking to engage with consumers via Pop-Up stations at key summer hangouts including Central Park, Brooklyn Heights Promenade and the Santa Monica Pier. The Pop-Up points feature Pinterest Pincodes that consumers scan with their phones. They're, then directed to a board with outfits curated for that [...]
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According to David Elkins, Senior Director of Display Advertising, at TripAdvisor, the benefits of UGC include:  “Highly Trusted Online Content, Stronger Brand Affinity & Engagement, Earned Media Opportunity, Incremental SEO Value, Research & Learning Opportunities, and  Cost-Efficient & Effective Creative. Leveraging UGC content in the marketing mix offers brands an opportunity to organically connect with [...]
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