The WRD Blog

  As the hype settles, the Ad industry is looking to blockchain to resolve issues around ad buying and transparency. Using smart contracts, PepsiCo in conjunction with agency Mindshare, ran a campaign that reconciled ad impression data in near realtime resulting in significant cost reduction. However, the slow processing speed of standard blockchain protocol still [...]
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Chinese visitors can now use Alipay’s self-service facial recognition point of sale (POS) system known as Dragonfly to pay for goods at the duty-free shops in the Hong Kong International Airport. Twelve iPad-sized Dragonfly POS machines have been deployed at the airport. This is the first time Alipay has introduced the face-scanning device outside of [...]
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Juniper Research predicts hyper growth in the use of AI driven chatbots over the coming years with market value reaching $112 billion by 2023. Current growth is being powered by voice based virtual assistants such as Alexa, however chatbots are predicted to be a central part of guided selling in retail and has already been [...]
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With influencers literally selling the clothes off their back via social media, the fashion resale market is a boom industry far removed from high street charity shops or even quirky stalls peddling vintage gear. The fashion resale industry overall has grown 21 times faster than the average rate for retail over the past three years [...]
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Six Steps to Successful Sourcing of CRM Software According to Gartner, spending on software as a service will reach approximately $42 billion in 2019, 75% of which will be spent on customer relationship management (CRM) software. The key drivers behind this phenomenal investment are digital transformation (DX) projects necessitated by the swiftly changing retail environment. [...]
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